Philadelphia · 1:1 + Team Coaching for Tech Sellers
Coaching for tech sales pros, built by a former D1 athlete and Phillies draft pick who has spent the last decade carrying a number in enterprise sales. Film, reps, playbook, conditioning. The way athletes get better.
E is for errors. There were plenty. That is what film sessions are for.
The problem
Athletes spend most of their time practicing and a fraction of it playing. Sales flips that. Every call is a live game, pipeline review is your only film session, and "coaching" from your manager is mostly a forecast interrogation.
Discovery, demos, pricing calls, procurement. You run them on instinct, because nobody ever made you rehearse them before they counted.
More dials, more sequences, same conversion. At some point effort stops being the constraint. Skill is the constraint, and skill needs reps.
You have never heard your own calls broken down, moment by moment, by someone who has carried a number. Athletes get that weekly.
Talent gets you drafted.
Practice gets you paid.
The sellers who separate are no smarter. They train.
The method
Practice only works when it is structured. Every week runs the same circuit, so progress is visible instead of vibes-based.
We pull your live calls apart: the pause you rushed, the objection you accepted, the close you never asked for.
Role play under pressure until the hard conversation feels routine. Discovery, multithreading, pricing, the save.
Your language, your objection handling, your deal framework: written down instead of remembered.
Routine, pre-call prep, and the mental side. Sustainable output beats hero months every time.
The coach
I grew up in Philadelphia baseball. State champions at Malvern in 2009, D1 outfield at East Carolina, drafted by the Phillies the same year. Everything I know about getting better came from a decade of being coached hard and early.
Then I carried a number in enterprise tech for more than ten years: prospecting, discovery, six-figure deals, bad quarters, good ones. I ran thousands of calls and made plenty of errors that nobody ever sat down and reviewed with me.
That gap is the whole business. I coach sellers the way I was coached as an athlete: straight film, live reps, and a plan you can run on Monday morning.
Programs
For AEs and SDRs who want a step change instead of a webinar. Everything runs through your live pipeline.
$2,500 · limited seats per quarter
Book an intro callTwice a month, a small group works live deals and rough calls together. Cheaper than 1:1, sharper than a course.
$450 / month
Book an intro callA half or full day with your team: film, live reps, and a playbook install your reps will use. Built for tech sales floors.
From $7,500 · custom quote
Talk to ChrisUnsure which fits? The intro call sorts it out in 30 minutes.
Results
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FAQ
Tech sellers, mostly: SDRs, AEs, and newer managers in B2B and enterprise IT. If you sell something complicated to a committee, this was built for you. If you sell something simple to one person, it still works, it just works faster.
Both. New reps build fundamentals in weeks instead of years because film and reps compress the learning curve. Senior reps usually need the film most, because nobody has watched theirs in a decade.
One hour live per week, plus the calls you were already making. Film review happens async, so it costs you attention rather than calendar time.
Training teaches one framework to everyone at once. Coaching watches you, in your deals, and fixes your specific game. Teams need both. Individuals get paid on the second one.
Film stays between us and is never shared.
Pricing is listed on each program and confirmed on the intro call. No surprises and no upsell theater. If it is a bad fit, Chris will say so on the call.
Intro call · 20 minutes · Free
Bring one live deal or one rough call recording. You will leave with something to run this week, even if we never work together.
Book the intro callNo pitch. Just film.